Social Media is used by millions of people every day. It is likely that more potential customers will use them as they become available. London’s SMEs need to look at ways to make the most of their Social Media marketing channels in order to increase their success in 2022. Many of the Social Media trends that we expect to explode in 2022 are already in place, so smart business marketers are jumping onboard these emerging trends.
It is clear that many small and medium-sized London businesses struggle to manage their social media marketing. If you find the process overwhelming, it is worth consulting experts such as One of One Social Media Agency. Let’s look at the emerging Social Media trends worth considering to help your company succeed in 2022.
Ephemeral Content
It looks like the popularity of Instagram Stories, Stories, Snapchat Stories and Instagram Reels will continue to grow exponentially in 2022. Stories and shares on Social Media are based on FOMO (fear of missing out). They take the form of “blink, you will miss it” snapshots of information and entertainment to tease your followers. It’s interesting to note that LinkedIn and Twitter, two of the largest Social Media platforms, have also taken up this trend by creating their own 24-hour content to grab people’s attention.
Short Video Content
Since TikTok’s rise to prominence on the Social Media platform, more businesses have started using short-form video content in their Social Media marketing campaigns. YouTube is a well-known platform, but TikTok’s main draw is its long video content. TikTok, just like Facebook Stories and Snapchat, keeps its users engaged and entertained by providing short, sweet, and direct videos. With videos that last no more than three minutes, the 2022 short-form stream video capitalizes on the shorter attention spans of younger generations.
Don’t Forget Facebook in 2022
Facebook remains the number one social media platform for London-based businesses. Facebook will likely continue to be the leader in Social Media marketing for London-based businesses through 2022. With almost three billion users, it is not surprising that.
Facebook is not just the number of daily users that keep it at the top, but also the average time spent browsing the site. Users spend an average of 60 minutes per session. This is a lot time to see and read sponsored content.
Using micro-influencers
It is clear that social media and the internet have created a new breed of salespeople and marketers in recent years. Social Media influencers are well-known, although most people have never heard of them. These individuals, who often only have a personality and control large platforms, post content every day to millions of followers.
Micro-influencers are those who focus on niche areas and have a large following of just a few thousand people. Your niche might be fitness, beauty or travel.
These micro-influencers are available to companies who want to find niche marketing outlets for their products. This can allow you to reach your target audience more easily. Send them products from your line to test and feature in their videos. Many companies retain micro-influencers with high quality by either paying them directly or giving them a generous commission for selling products at a discount through their channel.
Why Social Media Marketing is Important?
Social Media marketing is a must for your London-based company. This is because your customers are there. Social media platforms like Instagram, Twitter, and Facebook allow for two-way communication between your target audience. It is essential to establish a relationship with your target audience in order to turn them into paying customers.
Making a Social Media Marketing Plan
You can’t have your business without customers. You need to know everything about your target audience. This includes the Social Media platforms that they use most. These are the Social Media platforms that you should prioritize. These platforms allow you to create new business accounts or enhance your existing business profiles.
Find out about your competition and see how they use Social Media to market their products. Do what they’re doing well and do it better. Look at what’s currently popular and learn how to create engaging content that matches your business.
Make a start now
Social Media has so many potential benefits for London businesses, you need to start planning your marketing strategy now.
Social Media is the best place to digitally promote and advertise your brand. If done right, you can reach thousands of potential customers in just seconds by posting engaging content. Social Media is becoming more popular than traditional advertising methods like print, radio, or TV. This means that your marketing team should not miss the opportunity to reach a large number of potential buyers through this medium.
